Wiko ufeel Prime Unboxing and First Impressions


It’s not like the smartphone market is short of choices. Wiko decided to join the huge piece of pie by bringing out a series of smartphones, and the latest addition to its smartphone family is the wiko ufeel Prime, the company’s most expensive and premium smartphone to ever be brought into Malaysia. Launched just back in September 2016, the ufeel Prime is supposed to be Wiko’s higher end smartphones to enter the extremely competitive mid-range smartphone.



The packaging of the ufeel prime is quite interesting. While most others went for the plain and simple design route as an expression to a premium design, the ufeel prime’s box is attractively designed. There’s quite a lot packed in this box, which is a surprise considering its price. The phone is presented on the top, and below that contains all the extras. This phone actually came with a normal standard screen protector, a soft transparent case, a really cool looking SIM card ejector in a case which you can carry along in case you need it, some SIM-card adapters for the secondary SIM card slot and some documentations. The box on the left just comes with the usual wall adapter, microUSB cable and a set of earphones.

First impressions


Picking up the Wiko ufeel Prime, you’ll immediately notice a familiar design from other smartphones. The design is clean and mature. It adopts a glass front with chrome on the sides and full metal back design, which is starting to get a little too boring considering the fact that almost all other phone manufacturers decided to adopt the same design. Still, it is elegant and very premium looking, even though it might not feel as good as it should be.


The front features a 5-inch Full HD display (1080 X 1920) with IPS backlighting. The display is sharp considering that it has a pixel density of 441 pixels-per-inch, a lot better than the Asus Zenfone 3 Ultra, with the same Full HD display but at 1.8-inch bigger. It uses on-screen Android controls, but this does not stop Wiko from putting a button with fingerprint reader built-in for unlocking. The button acts as both a back button and a home button, depending on what your settings are and how you press it. There’s also an option to fully disable the on-screen buttons. There’s no touch capacitive buttons on either side of the button. The top of the display houses 8-megapixel front-facing camera with an LED flash. Yes, a front facing LED flash for your selfies.

The left of the phone houses an ejectable tray with 2 slots. The primary SIM tray takes a nano-SIM, while the second slot can be used either with a microSD storage expansion, or a secondary SIM slot which takes a micro-SIM card. So if you don’t need a second SIM slot, you can use that for expanding the 32GB storage that comes with it. The slot will take a microSD card up to 64GB.


The bottom houses a microUSB port for data transfer and charging, and the right is where the speaker is located, even though the hole arrangement kinda looks like this has stereo speakers. The left is actually where the microphone is. The 3.5mm earphone jack is located at the top. The right side is where the power button and volume buttons are located.


The 13-megapixel rear facing camera lives at the top centre of the back of the ufeel Prime, and below that is a dual-LED flash, and as much as we hope it to be, it’s not two-tone. It’s just two LEDs stacked together. Lets hope that with this flash, night photography will not be an issue.



As a flagship mid-range smartphone, the Wiko ufeel prime is powered by one of Qualcomm’s lower-powered CPU – the Snapdragon 430. The CPU can also be found on the new Xiaomi Redmi 3S. Even though it’s clocked only at 1.4GHz which can be a little disappointing, it does have real and efficient performing octa-core processors. This translates to high efficiency when dealing with heavy processes. Helping along is 4GB of RAM. It does run Android 6.0.1 right out of the box. The OS is pretty vanilla apart from a homescreen and some added functionality here and there. The battery packed in this phone is 3000mAh in capacity and does not feature quick charge. There’s 3 different colours to choose from – Silver, Anthracite (which is something like black) and Gold.

Do stay tuned to mdroid.my for upcoming full review!

For more information, kindly contact or log on to:
Wiko Malaysia official Website: http://my-en.wikomobile.com/
Wiko Malaysia official Facebook: https://www.facebook.com/WikoMalaysia