Grab Car introduce ‘Proud to be Malaysian’ campaign for upcoming Malaysia Day celebration!

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Grab Car introduce ‘Proud to be Malaysian’ for upcoming Malaysia Day celebration!

Grab (formerly known as MyTeksi), Southeast Asia’s leading ride-hailing app, has always taken much pride in being a homegrown brand. Formed primarily to improve the transportation and taxi industry, Grab is still very committed to resolving a key issue Malaysians have long had to contend with, namely safe and reliable transportation.

With safety aspect being an integral component of Grab’s success, Grab recently celebrated its pride of being a Malaysian brand with the launch of the ‘Proud To Be Malaysian’ Campaign.

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The campaign which will be happening on 8-9 September 2016, aims to cultivate a sense of nationalism and patriotism. Inspired by Dr Sam’s timeless song, ‘Saya Anak Malaysia,’ Grab has given the song its own twist, and are surprising and delighting their passengers with a free ride, in exchange for a few lines of Grab’s version.

Lucky passengers who get the ‘Proud to be Malaysian’ cars and are willing to sing will also receive a special Malaysia Day themed goodie bag from Grab.

Here’s how to enjoy a free ‘Proud to be Malaysian’ ride:

  • Download the Grab app from the Apple App Store or Google Play.
  • Select the Grab Car icon and enter your Pick-up and Drop-off points.
  • Book the ride. If your car is the ‘Proud To Be Malaysian’ car, you can choose to pay for the ride by singing Grab’s ‘Saya Anak Malaysia’ song!
  • Enjoy your free ride!

For more details about Grab’s safety efforts and the Malaysia Day themed cars, please visit here.