Forging the Global Brand: Vivo Appears at the FIFA Confederation Cup

Forging the Global Brand: Vivo Appears at the FIFA Confederation Cup

Recently, the FIFA host defend their leadership of Group A at the FIFA Confederations Cup Russia 2017 against the European champions, who conceded a late equaliser in their opening match against New Zealand.

On this time, Vivo has shown much appearance at FIFA Confederation Cup, from the mascot appear and outdoor LED, it embodies the collaboration with FIFA. Vivo strive to bring you better football experience along with FIFA.

Being one of the most major sports event, FIFA influence the most and cover almost every corner of the world. The 2017 FIFA U-17 World Cup will be the 17th edition of the FIFA U-17 World Cup, the biennial international men’s youth football championship contested by the U17 national teams of the member associations of FIFA. The tournament will be hosted by India between 6th and 28th of October 2017. This will be the first FIFA tournament hosted by the country. The final will be held at the Salt Lake Stadium in Kolkata on 28 October 2017.

On May 31, 2017, global smartphone brand Vivo announced its agreement with FédérationInternationale de Football Association (FIFA) to become the official sponsor the FIFA World Cup for six years, covering two tournament cycles.

This means Vivo will sponsor the FIFA Confederations Cup 2017, 2018 FIFA World Cup hosted by Russia, FIFA Confederations Cup 2021, and 2022 FIFA World Cup in Qatar.
The FIFA Confederations Cup 2017, which will begin on June 17, marks the start of Vivo and FIFA’s partnership.

 

International exposure of vivo with FIFA
This six-year cooperation will take Vivo to a whole new level of international exposure. The Vivo logo will appear during every match on field advertising boards, event tickets, press release backdrops, and other key promotional areas. FIFA rights include special marketing programs such as the right to invite guests to be Vivo phone photographers during pre-match player warm-ups.

Later, Vivo will introduce a customized FIFA World Cup phone to offer a one-of-a-kind experience for Vivo consumers and football fans. Additionally, FIFA staff will use Vivo smartphones on-site.

“Football is a sport full of passion and wonder, creating happiness for the millions of football fans across the globe,” says Vivo Senior Vice President Ni Xudong. “The spirit of football is about rigorous and constant progress. As a global sponsor of the World Cup, Vivo hopes to strongly associate itself with the football spirit and show consumers all over the world Vivo’s creative, joyful and international brand image. In the meantime, Vivo will bring its personalized, energetic and youthful spirit into the World Cup and the sport of football.”

Adds FIFA’s Secretary General, FatmaSamoura, “Football and technology are coming closer by the day, on and off the pitch, and it is a great moment to start a partnership of this nature with the leading global smartphone brand. We are very excited to be working closely with Vivo and keen to see their involvement in the next editions of the FIFA World Cup and FIFA Confederations Cup.”

Not Just FIFA – Vivo also expand its market into IPL &NBA
From 2014, Vivo began to expand into markets in Southeast Asia and other regions. Deploying localized product and marketing strategies, Vivo saw rapid growth, and was strongly embraced by local consumers. Vivo has also used sports marketing to increase brand awareness in international markets.

In 2015, Vivo became the title sponsor of the Indian Premier League (IPL), a sporting association that is highly influential in British Commonwealth countries and India. In 2016, Vivo started a strategic partnership with NBA China as its Official Mobile Handset Sponsor, inviting NBA superstar Stephen Curry to become the product ambassador for Vivo’s flagship Xplay 6. As sponsor of the FIFA World Cup, Vivo seeks to earn itself even more attention on the international stage.