Lazada Malaysia has introduced the Taobao Collection

Lazada Malaysia has introduced the Taobao Collection

Lazada’s Taobao Collection is a selection of items coming straight from China. Before that, Taobao shoppers in Malaysia are already very familiar with shopping on Taobao which is written in primarily in Chinese. They have to utilise Google translate or rely on agents such as ezbuy to shop on the website.

Lazada’s Taobao Collection allows people who don’t understand Chinese to shop. Shoppers don’t have to worry about shipping options, payment methods and returns. Shoppers can track their orders end-to-end on Lazada.

Alibaba Group acquired a majority share in Lazada in 2016. Southeast Asian is expected to enter the fast-growing market in 2017. Alibaba Group is aiming to expand beyond a slowing Chinese home market. More integration with the Chinese e-commerce ecosystem will be happening from now on.

Source: Amanz