Lazada Gets Closer to Malaysians this Hari Raya with Lazada TV

Lazada Gets Closer to Malaysians this Hari Raya with Lazada TV

As the biggest online shopping platform in Malaysia, Lazada is getting closer to its consumer with its first social commerce channel, Lazada TV this Hari Raya.

As Facebook’s finding on the 2016 store announcement, Malaysia is one the country to have heavy video viewing consumption. Average of Malaysian spends 66 minutes on video, which is 7 minutes more than on traditional TV.

With 94% of Malaysians discover products and brands on the social media sites and 62% of them make purchases after the product encounters, aim to make Raya shopping more convenient for shoppers by delivering its latest brands and products including tutorials to consumers through the channel.