Acquisition of Rev Asia Holdings by Media Prima Bhd
According to Bursa Malaysia, Media Prima Bhd has announced acquisition of 100 per cent equity interest in REV Asia Holdings Sdn Bhd for RM105 million.
Headquartered in Kuala Lumpur, REV Asia Holdings (formerly known as Catcha Media Bhd) is one of Malaysia’s leading digital media groups.
Through the acquisition of Rev Asia Holdings, Media Prima will gain control of all its subsidiaries which are Rev Digital, Rev Entertainment, Rev Social Malaysia, Rev Lifestyle and also Rev Social International. Among REV Asia’s brands are SAYS.com, JUICE, ViralCham, Rojaklah, OhBulan, SirapLimau, KongsiResipi, MyResipi, 8Share, Hanger, and Klips.
In its efforts to reduce dependency over traditional revenue base, Media Prima Group said that REV Asia Holdings will continue to focus on expansion in the digital content and digital media platforms. This acquisition means Media Prima will have the third largest audience in Malaysia after Google and Facebook with audiences of 15.7 million and 14.1 million respectively.